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SEO for news publishers

Mark stories as news articles of the right kind, run live blogs whose updates search engines can read, keep a story out of Google News, and show your newsroom's policies. This is part of Zinn® SEO Pro.

  1. Set up your newsroom

    Go to SEO, Rich results, News. Choose What is news and add the address of each policy you publish, such as Publishing principles and Corrections policy.

    Set up your newsroom
  2. Choose the kind of story

    In the editor's News panel choose the Kind of story: news, reportage, analysis, opinion, review or a live blog.

    Choose the kind of story
  3. Run a live blog

    For a Live blog, start each update with a heading that begins with its time (for example 14:05). Each one becomes an update in search.

    Run a live blog
  4. Keep a story out of Google News

    Tick Keep out of Google News. It stays in normal search.

    Keep a story out of Google News

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