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Content and structured data

Edit titles in bulk, fix broken links and 404 errors, and add structured data and social images so your pages stand out in search.

Edit SEO titles and descriptions in bulk
Change SEO fields for many posts in one table, or apply one change to every matching page, with undo.
Find orphan pages and add internal links
Use the link index to find pages nothing links to, and the editor's suggestions to link them.
Redirect a page in WordPress and fix 404 errors
Add a redirect, let the plugin write them when pages move, and turn the 404 list into fixes.
Add a Quick Answer block
A Quick Answer is a short, direct answer at the top of a page, written so search engines and AI assistants can quote it.
Schema markup in WordPress: check a page's structured data
Validate any page against schema.org and Google's rich result rules on your own site.
Get rich results in Google Search
Add the details that let Google show your pages with more than a blue link: carousels, licensable images, datasets, math solvers and FAQs.
Set the image and text for social sharing
Choose what people see when your pages are shared on Facebook, X, LinkedIn and other networks.
Set up author pages for search
Give each author's page its own search title and description, and keep author pages you do not want out of search.
Protect your RSS feed from copying
Add a credit line that links back to you to every feed item, and hold new posts back from the feed for a while.
Fill image alt text automatically
Give every image clean file names and alt text, titles and captions from a pattern, in every language of the site.
Keep internal links working when an address changes
When a page's address changes, every link to it in your posts and menus is updated, and each change can be undone.
Schedule SEO changes (Pro)
Change a title, description or search setting at a set time and change it back later, such as for a sale.
Redirect only some visitors (Pro)
Send a redirect only to logged-in visitors, a role, a country's language, a device, a campaign cookie or only when a page is missing.
Control what search results quote
Limit the text and image a search result shows for a page, and keep prices or spoilers out of the quote.
Choose a post's main category
When a post is in several categories, choose the one used in its address, breadcrumbs and structured data.
Score your headlines for clicks
See how likely a title is to be clicked in search results — its length, the balance of common, uncommon, emotional and strong words, and numbers — and what to change. Works in many languages, free.
Organise keywords in lists
Keep the searches you target in named, coloured lists, give them to posts, track their rankings in one click and use them in content briefs and the AI writer. Free.
Manage affiliate links
Give each affiliate link a short address on your site (/go/name) that is marked sponsored for search engines, count clicks without tracking visitors, see which posts use each link and find offers that stopped working. This is part of Zinn® SEO Pro.
SEO for news publishers
Mark stories as news articles of the right kind, run live blogs whose updates search engines can read, keep a story out of Google News, and show your newsroom's policies. This is part of Zinn® SEO Pro.
Show category pages as carousels
A category or archive page of recipes, courses, films, restaurants or products can be shown by Google as a carousel. Zinn® SEO adds the list it needs from the posts the page already shows. Free.
Get the Licensable badge in Google Images
Tell search engines who made each image, who to credit and how to license it, so Google Images can show the Licensable badge. Set defaults for your whole library and change any image. Free.
Add dataset and math solver structured data
Describe the dataset a research page publishes for Google Dataset Search, or mark a page that solves maths problems as a math solver. This is part of Zinn® SEO Pro.
Refresh shared links on Facebook
When you change a page's share title, text or image, Facebook keeps showing the old card until it reads the page again. Zinn® SEO asks it to, as soon as you save, with your own Facebook app.