Plan content with the topical map (Pro)
Your searches grouped by topic: each topic's pillar page, the pages that support it, and the gaps to write next.
Open the Topics tab
Go to SEO, Search performance, Topics.

Read each topic
Each topic names its best page, the pillar, and the pages that support it.

Fill the gaps
Gaps are searches you are shown for but have no good page for yet. Each one can start a brief for a new page.

Next guide: See which changes moved your rankings (Pro)
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