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Plan content with the topical map (Pro)

Your searches grouped by topic: each topic's pillar page, the pages that support it, and the gaps to write next.

  1. Open the Topics tab

    Go to SEO, Search performance, Topics.

    Open the Topics tab
  2. Read each topic

    Each topic names its best page, the pillar, and the pages that support it.

    Read each topic
  3. Fill the gaps

    Gaps are searches you are shown for but have no good page for yet. Each one can start a brief for a new page.

    Fill the gaps

Next guide: See which changes moved your rankings (Pro)

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