Win searches you almost rank for (Pro)
Searches where a page sits at position 8 to 20 are the cheapest clicks to win. Each comes with the change to make.
Open the Opportunities tab
Go to SEO, Search performance, Opportunities.

Read Almost on page one
Each search shows the page, its position and impressions, and the one change most likely to move it: a phrase in the title, a heading, a question and answer or a link.

Make the change
Press Edit the page, or Rewrite with AI to get a new title and description to check before you use it.

Look at page two and missed clicks
On page two, with real demand and Seen often, clicked rarely list more searches worth working on, with the clicks you are missing.

Next guide: Refresh pages that are losing clicks (Pro)
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