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The Structured data screen

Structured data — the facts search engines read to show rich results: who runs your site, which type each kind of page has, a check of any page, your own types and rules.

  1. Open Structured data

    In WordPress, open SEO in the menu, then Structured data under Search appearance in the plugin's side menu. Structured data — the facts search engines read to show rich results: who runs your site, which type each kind of page has, a check of any page, your own types and rules.

    Open Structured data
  2. The Knowledge graph tab

    Open the Knowledge graph tab. Tell search engines who runs your site — a person or an organisation — with its name, logo and profiles.

    The Knowledge graph tab
  3. The Content types tab

    Open the Content types tab. The structured-data type of each kind of page: article, product, recipe, local business and more.

    The Content types tab
  4. The Check tab

    Open the Check tab. Check the structured data of any page against Google's rules, without leaving WordPress.

    The Check tab
  5. The Fill with AI tab

    Open the Fill with AI tab. Let AI write FAQs, how-to steps, product details and article summaries from each page's own text across the whole site, see the cost first, review each one and undo a whole batch in one click.

    The Fill with AI tab
  6. The Custom types tab

    Open the Custom types tab. Design your own structured-data types visually or import them from any page.

    The Custom types tab
  7. The Rules tab

    Open the Rules tab. Apply a structured-data type to the pages you choose by rule.

    The Rules tab

Step-by-step guides for this screen

Next guide: The Rich results screen

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